@article{ajams2021932,
author={{Uddin, Md. Mahraj and Sakaline, Golam and Meem, Sahla Nawal and Das, Runu Proma},
title={Assessing Implicit Causes of Fast-Food Demand Fluctuation Through Facilitating an Exploratory Factor Analysis},
journal={American Journal of Applied Mathematics and Statistics},
volume={9},
number={3},
pages={83--89},
year={2021},
url={http://pubs.sciepub.com/ajams/9/3/2},
issn={2328-7292},
abstract={The demand for food especially in the fast-food sector has changed remarkably over the last decade among Bangladeshi consumers due to its economic growth. So, demand variation is a key issue among businessmen to satisfy the customers¡¯ demand. To understand and keep track of the challenges, this study investigates the underlying significant causes of demand variation. To perform the research, a total of 333 respondents were interviewed with a 14-item structured questionnaire. In this study, Kaiser-Meyer-Olkin's and Bartlett¡¯s test of Sphericity are used to measure of sampling adequacy and assess the factorability of the data, respectively along with calculating Cronbach¡¯s alpha and composite reliability. The outcomes of exploratory factor analysis extracted the most significant 11-item and ranked them into 4 different structured factors. Besides, the findings of this study could assist practitioners to become more competitive in the current business practices as demands for fast food products vary daily.},
doi={10.12691/ajams-9-3-2}
publisher={Science and Education Publishing}
}