Lawrence Olusola Oparinde, Sylvester Oluwadare Ojo
American Journal of Rural Development. 2014, 2(1), 1-7DOI:
Abstract: Fish is an important source of protein which is highly needed for human beings to experience necessary growth and development. This is the reason for the phenomenal rise in the consumption of fish in order to meet up with the body nutritional requirements. Therefore, marketing of this source of protein is inevitable as its distribution depends largely on the structure of the marketing system. This study examined the structural performance of artisanal fish marketing in Ondo State, Nigeria. Data collected from 250 artisanal fish sellers selected using multistage sampling technique were analysed using descriptive statistics, marketing and gross margin, Gini coefficient and Lorenz curve analyses. The results showed that artisanal fish marketing was profitable with a mean net return of N137.10/kg ($0.85/kg). The estimated value of the Gini coefficient determined was 0.64, indicating the presence of inequality in the share of the artisanal fish market in the study area. It was realized that all the respondents in the study area, mentioned poor transport network, high transport cost, inadequate fund and inadequate storage facilities as major problems confronting artisanal fish market in the study area. Therefore, programmes that will improve fish marketing should be organized for fish marketers by the relevant government parastatals, extension workers, Non Governmental Organizations and the artisanal fish marketers should be sensitized on the formation of better organized fish marketing cooperative societies where they can solve some of their problems themselves.