A Value Based Analysis of Web 2.0 Usage of Chinese Young Users

Yi Maggie Guo^1,

¹Departmetn of Management Studies, University of Michigan - Dearborn, Dearborn, MI, USA

Cite this paper:
Yi Maggie Guo. A Value Based Analysis of Web 2.0 Usage of Chinese Young Users. American Journal of Information Systems. 2020; 8(1):1-7. doi: 10.12691/ajis-8-1-1

Abstract

The paper reports a study that investigates continued use of Web 2.0 technologies by applying customer values as theoretical lens. In prior research, both utilitarian and hedonic values of IT are recognized. Web 2.0 technologies provide users these values too. Furthermore, we posit that user perceived value has a positive effect on continued use of Web 2.0 sites. Two factors, system quality and information quality, are hypothesized to affect customer values. A survey study is conducted to test proposed research model. This research furthers the research stream by focusing on young users in China.

Keywords:
Web 2.0 customer values website quality social media China

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