Journal of Computer Sciences and Applications
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Journal of Computer Sciences and Applications. 2016, 4(2), 35-46
DOI: 10.12691/jcsa-4-2-2
Open AccessArticle

E-Banking Preferences and Middle Class Values in Ghana

Emelia Opoku Aboagye1, 2, , Mary Opokua Ansong2, Joshua Dagadu1, Henry Asante Antwi3 and Eric Agbezuge2

1School of Computer Science and Engineering, University of Electronic Science & Technology of China, 229 International Students Hostel, Chengdu, P. R. China

2Department of Computer Science, School of Applied Science, Kumasi Polytechnic, Kumasi, Ghana

3School of Management, Jiangsu University, 301 Xuefu, Zhenjiang 212013, China

Pub. Date: August 25, 2016

Cite this paper:
Emelia Opoku Aboagye, Mary Opokua Ansong, Joshua Dagadu, Henry Asante Antwi and Eric Agbezuge. E-Banking Preferences and Middle Class Values in Ghana. Journal of Computer Sciences and Applications. 2016; 4(2):35-46. doi: 10.12691/jcsa-4-2-2

Abstract

The study was premised to assess E-Banking Preferences and Middle Class Values in Ghana in far reaching and inclusive way. The researchers adopted the positivist research paradigm. Overall, five hundred (500) customers were randomly sample from 26 banks in Ghana to participate in the study. A questionnaire containing 35 items were used to collect the data from the target population and the items were scaled on 5-points Likert scale to compute and assess the responses. The data were analysed with the aid of Predictive Analytic Software (PASW). The regression results show that Sheth-Newman Gross Model of Consumption Values was significant in predicting customers’ e-banking adoption in Ghana. ANOVA reveals a p-value of 0.000. The study further revealed that 92.2% variation in use of e-banking are due to social values and conditional values. The study again reveals that functional and epistemic values are not significant predictors of use of e-banking (p-value>0.05). Meanwhile, emotional value has significant and inverse relationship with use of e-banking (β=-24.2%). The descriptive results also revealed that, direct deposit and withdrawal services were the appropriate and satisfactory service preferred by clients showing the mean of 4.1879 and the standard deviation of 0.7. Again, ATM was identified as the next appropriate and satisfactory service preferred by clients revealing the means of 4.0 and standard deviation of 1.0. However, the less appropriate and satisfactory services use by client was Electronic fund transfer at point of sale (EFTPOS) showing the mean of 3.6222 and standard deviation of 0.77975. We herein propose the banks to adopt excellent customer education to improve public confidence in the system such as Deming 14 Principles on Quality Service and the Japanese Kaisen Principles to ensure complete e-banking adoption in the banking industry.

Keywords:
E-banking customer preference customer value business

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