Journal of Business and Management Sciences
ISSN (Print): 2333-4495 ISSN (Online): 2333-4533 Website: http://www.sciepub.com/journal/jbms Editor-in-chief: Heap-Yih Chong
Open Access
Journal Browser
Go
Journal of Business and Management Sciences. 2018, 6(2), 28-35
DOI: 10.12691/jbms-6-2-1
Open AccessArticle

Comparing Corporate Cultural Profiles Using the Cultural Dimensions of Hofstede

Michael Demmler1, Ricardo Ortiz Ayala1 and Alejandra Urbiola Solís1,

1University of Queretaro, Mexico

Pub. Date: April 04, 2018

Cite this paper:
Michael Demmler, Ricardo Ortiz Ayala and Alejandra Urbiola Solís. Comparing Corporate Cultural Profiles Using the Cultural Dimensions of Hofstede. Journal of Business and Management Sciences. 2018; 6(2):28-35. doi: 10.12691/jbms-6-2-1

Abstract

A functioning corporate culture is vital for economic success and a fundamental characteristic of every enterprise. The objective of the present paper is to analyze and compare the cultural profiles of the Mexican footwear manufacturing company Vogatti and the Mexican, but German-based, automotive supplier Novem Car Interior Design using the model of the cultural dimensions of Geert Hofstede. Hofstede describes general and organizational culture by using the following 6 cultural dimensions: power distance, individualism - collectivism, masculinity - femininity, uncertainty avoidance, long term - short term orientation and indulgence - restraint. The present paper is based on a collective case study approach and uses a Likert scale questionnaire. Generally, the two enterprises show remarkably different corporate cultural profiles in comparison to the original results of the Hofstede study for the Mexican society. Moreover, significant differences, due to different corporate characteristics, can be identified within the comparison of the two enterprises.

Keywords:
national culture organizational culture Hofstede model collective case study

Creative CommonsThis work is licensed under a Creative Commons Attribution 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

Figures

Figure of 4

References:

[1]  Hofstede, G. (1980). Culture's Consequences: International Differences in Work-Related Values. Beverly Hills: Sage Publications.
 
[2]  UNESCO (2001) UNESCO Universal Declaration on Cultural Diversity, URL: http://portal.unesco.org/en/ev.php-URL_ID=13179&URL_DO=DO_TOPIC&URL_SECTION=201.html.
 
[3]  Hofstede, G. (2001) Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations Across Nations. 2nd ed., Thousand Oaks, London, New Delhi: Sage Publications.
 
[4]  Katzenbach, J., Oelschlegel, C. & Thomas, J. (2016) 10 Principles of Organizational Culture. URL: https://www.strategy-business.com/feature/10-Principles-of-Organizational-Culture.
 
[5]  Hofstede Insights (2018a) National Culture. URL: https://www.hofstede-insights.com/models/national-culture/.
 
[6]  Minkov, M. & Hofstede, G. (2014) A replication of Hofstede’s uncertainty avoidance dimension across nationally representative samples from Europe. International Journal of Cross Cultural Management, 14, 161-171.
 
[7]  Rotondo Fernandez, D., Carlson, D., Stepina, L. & Nicholson, J. (1997) Hofstede´s Country Classification 25 Years Later. Journal of Social Psychology, 137 (1), 43-54.
 
[8]  Hofstede Insights (2018b) Country Comparison. URL: https://www.hofstede-insights.com/country-comparison/germany,mexico/.
 
[9]  Rojanawisut, B., Lo, C. X., Vernier, J., Gálvez Hernández, O. & Beyer, J. P. (2010) Business between Germany and Mexico - Cultural Analysis and Comparison from a Business Perspective. URL: https://www.iei.liu.se/indek/utbildning/industriell-marknadsforing/teim03/file-archive-2015/1.658320/group5_GermanyVsLatinAmerica.pdf.
 
[10]  Jones, M. (2007) Hofstede – Culturally Cuestionable?, Oxford Business and Economics Conference, Oxford, UK, 24-26 June, 2007.
 
[11]  McSweeney, B., Brown, D. & Iliopoulou, S. (2016) Claiming Too Much, Delivering Too Little – Testing Some of Hofstede´s Generalisations. Irish Journal of Management, 35 (1), 34-57.
 
[12]  Schmitz, L. & Weber, W. (2014) Are Hofstede´s Dimensions Valid? A Test for Measurement Invariance of Uncertainty Avoidance. Interculture Journal, 13 (22), 11-26.
 
[13]  Abdullah Shaiq, H. M., Sufyan Khalid, H. M., Akram, A. & Ali, B. (2011). Why not everybody loves Hofstede? What are the alternative approaches to study of culture? European Journal of Business and Management, 3 (6), 101-111.
 
[14]  Trompenaars, F. & Hampden-Turner, C. (1997) Riding the Waves of Culture: Understanding Diversity in Global Business. McGraw-Hill.
 
[15]  Søndergaard, M. (1994). Research Note: Hofstede´s Consequences – A Study of Reviews, Citations and Replications, Organization Studies, 15 (3), 447-456.
 
[16]  Ortiz Ayala, R., Demmler, M. & Urbiola Solís, A. (2017) The Cultural Dimensions of Hofstede in the Mexican Footwear Manufacturing Company Vogatti. International Journal of Academic Research and Reflection, 5 (4), 73-86.