Journal of Business and Management Sciences
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Journal of Business and Management Sciences. 2015, 3(2), 78-84
DOI: 10.12691/jbms-3-2-4
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The Business Model as a Configuration of Value: Toward a Unified Conception

Oussama AMMAR1, and Mohamed Laid OUAKOUAK2

1Strategy, Entrepreneurship and Economics Department, Skema Business School, Raleigh, USA

2Business Administration Department, Gulf University for Science and Technology, Hawally, Kuwait

Pub. Date: June 17, 2015

Cite this paper:
Oussama AMMAR and Mohamed Laid OUAKOUAK. The Business Model as a Configuration of Value: Toward a Unified Conception. Journal of Business and Management Sciences. 2015; 3(2):78-84. doi: 10.12691/jbms-3-2-4


Drawing on the lack of unified definition of the business model (BM), this research attempts to compare the BM concept with similar business and managerial concepts that have dominated business and management literature. The purpose is to justify its primacy and wide acceptance in the business vocabulary. The authors define an integrative framework that underscores the centrality of the notion of value and captures the BM’s key components without constraining it to a specific field of research or industry. One of the key contributions of this research is to provide a wide-ranging definition of the BM that addresses the main dimensions of the value creation process and that can be shared and accepted by the business community regardless of perception, understanding, or theoretical anchoring.

business model strategy value framework centrality configuration business concepts

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