Journal of Business and Management Sciences
ISSN (Print): 2333-4495 ISSN (Online): 2333-4533 Website: http://www.sciepub.com/journal/jbms Editor-in-chief: Heap-Yih Chong
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Journal of Business and Management Sciences. 2015, 3(2), 69-77
DOI: 10.12691/jbms-3-2-3
Open AccessArticle

Store Environment, Personality Factors and Impulse Buying Behavior in Egypt: The Mediating Roles of Shop Enjoyment and Impulse Buying Tendencies

Mohamad Saad1, and Madiha Metawie2

1Department of Psychology, Cairo University, Giza, Egypt

2Business Department, Ain Shams University, Cairo, Egypt

Pub. Date: June 08, 2015

Cite this paper:
Mohamad Saad and Madiha Metawie. Store Environment, Personality Factors and Impulse Buying Behavior in Egypt: The Mediating Roles of Shop Enjoyment and Impulse Buying Tendencies. Journal of Business and Management Sciences. 2015; 3(2):69-77. doi: 10.12691/jbms-3-2-3

Abstract

This study aimed at investigating the relationships between store environment factors, personality factors and impulse buying behaviors in Egypt. In addition, the mediating roles of shop enjoyment tendency and impulse buying tendency were also investigated. The data were obtained using a structured questionnaire from 500 participants, with a reasonable mix of demographic characteristics, recruited from mega mall customers working in Cairo –Egypt. The results indicated that three personality factors (impulsivity, excitement, and esteem) and two shop environment factors (music and layout) were significantly associated with impulse buying behavior. In addition, impulse buying tendency appeared to fully mediate the relationships between personality factors, shop enjoyment factors and impulse buying behavior. While shop enjoyment tendency appeared to fully mediate the relationship between store environment factors and impulse buying behavior, but did not mediate the relationship between personality factors and impulse buying behavior. The results were discussed in line with the extant literature. Research limitations and implications were reported.

Keywords:
store environment personality impulse buying tendency shop enjoyment tendency impulse buying behavior Egypt

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