Journal of Business and Management Sciences
ISSN (Print): 2333-4495 ISSN (Online): 2333-4533 Website: Editor-in-chief: Heap-Yih Chong
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Journal of Business and Management Sciences. 2015, 3(1), 32-44
DOI: 10.12691/jbms-3-1-5
Open AccessResearch Article

Product Designing through Conjoint Analysis and Curve Fitting of Financial Data: A Case of Birla Tyres

Monalisha Pattnaik1,

1Department of Business Administration Utkal University, Bhubaneswar India-751004

Pub. Date: April 13, 2015

Cite this paper:
Monalisha Pattnaik. Product Designing through Conjoint Analysis and Curve Fitting of Financial Data: A Case of Birla Tyres. Journal of Business and Management Sciences. 2015; 3(1):32-44. doi: 10.12691/jbms-3-1-5


This case study focuses on the product designing of domestic bias tyres of trucks and bus. There are some attributes of tyres by which potential customers are focusing on these attributes but by taking the most significant attributes like “Application”, “After sales service” and “Rim size” and using the conjoint analysis technique the best combination has been selected. For financial data the curve fitting method of least square of straight line parabolic curve methods are applied for forecasting for the next 10 years and the comparative study also carried out for managerial implication of this company.

product design conjoint analysis utility curve fitting straight line parabolic curve

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