Journal of Business and Management Sciences
ISSN (Print): 2333-4495 ISSN (Online): 2333-4533 Website: Editor-in-chief: Heap-Yih Chong
Open Access
Journal Browser
Journal of Business and Management Sciences. 2014, 2(3A), 33-40
DOI: 10.12691/jbms-2-3A-5
Open AccessResearch Article

Supply Chain Management in OMFED-Creating Values through White Channels: A Case Study

Adyasha Suvadarshini1, and Gopal Prasad Roy2

1Mother’s Business School, Bhubaneswar, India

2Support Services and Dam Safety, Govt. of Odisha, Dept. of Water Resources, Bhubaneswar, India

Pub. Date: October 22, 2014
(This article belongs to the Special Issue Emerging Trends in Production Research: Concepts and Cases)

Cite this paper:
Adyasha Suvadarshini and Gopal Prasad Roy. Supply Chain Management in OMFED-Creating Values through White Channels: A Case Study. Journal of Business and Management Sciences. 2014; 2(3A):33-40. doi: 10.12691/jbms-2-3A-5


The present study focuses on the supply chain management in Orissa State Co-operative Milk Producers' Federation Limited (OMFED), a leading state dairy giant that operates in Odisha which is an eastern state of India. A detailed discussion regarding its distribution channels has been carried out starting from procurement, marketing to finally delivering milk and its products to the customers. Apart from this, a comparative analysis between OMFED and AMUL, the National Dairy giant of India, has been presented to draw managerial decisions for sustaining in the competitive market. Further, the challenges faced by OMFED are stated along with the perceived opportunities that may help OMFED to build a strong competitive edge over its competing brands.

supply chain distribution channels milk and milk products value addition

Creative CommonsThis work is licensed under a Creative Commons Attribution 4.0 International License. To view a copy of this license, visit


[5]  Pattnaik, M. (2014). Inventory Models: A Management Perspective. Lambart Academic Publication, Germany.
[6]  Agrawal, D.K. (2003). Text Book of Logistics and Supply Chain Management. Macmillan, India.
[7]  Swarup, K. and Gupta, P.K., Manmohan. (2003). Operations Research. Sultan Chand & Sons, India.
[8]  Chopra, S., Meindl, P. and Kalra, D.V. (2009). Supply Chain Management. Pearson, Prentice Hall, India.