American Journal of Educational Research
ISSN (Print): 2327-6126 ISSN (Online): 2327-6150 Website: Editor-in-chief: Ratko Pavlović
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American Journal of Educational Research. 2014, 2(7), 503-512
DOI: 10.12691/education-2-7-12
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Humor Creator and the Audience - A Multi-dimensional Model Supported by In-vivo Methodology

Varda Inglis1, , Sima Zach1, and Shlomo Kaniel2,

1Zinman College of Physical Education and Sport Sciences, Wingate Institute, Netanya, Israel

2School of Education, Bar-Ilan University,Tel Aviv, Israel

Pub. Date: July 04, 2014

Cite this paper:
Varda Inglis, Sima Zach and Shlomo Kaniel. Humor Creator and the Audience - A Multi-dimensional Model Supported by In-vivo Methodology. American Journal of Educational Research. 2014; 2(7):503-512. doi: 10.12691/education-2-7-12


The purpose of this study was to reevaluate the multi-dimensional model of humor creation, which is comprised of three dimensions: humor motivation, humor cognition, and humor communication, using in vivo (natural setting) methodology. Thirty-four lecturers from colleges and universities completed a questionnaire. Additionally, 1530 students observed these lecturers and evaluated their sense of humor. Judges also evaluated the degree of humor in 750 video clips excerpted from 91 filmed lessons taught by the lecturers. Two path-analysis models substantiated the multidimensional model. A person's role – humor creator or humor receiver – was the strongest variable explaining the variance in humor creation. This study suggests that not only the humor creator, but also the humor receiver, contributes to variance in humor creation. In addition, the study expands the toolbox of humor measurement.

in vivo methodology humor humor creation humor evaluation humor creator humor receiver social phenomenon Israel

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