American Journal of Educational Research
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American Journal of Educational Research. 2014, 2(3), 123-134
DOI: 10.12691/education-2-3-2
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Crossing the Ethic – Non Ethic Border: A Cognitive Dissonance Theory Approach

Silvia López Paláu1, and Beatriz Rivera-Cruz1

1University of Puerto Rico, Rio Piedras Campus, Puerto Rico

Pub. Date: March 03, 2014

Cite this paper:
Silvia López Paláu and Beatriz Rivera-Cruz. Crossing the Ethic – Non Ethic Border: A Cognitive Dissonance Theory Approach. American Journal of Educational Research. 2014; 2(3):123-134. doi: 10.12691/education-2-3-2


The main purpose of this study is to identify the importance of several variables in the ethical decision making process, propose a model that incorporates the Festinger (1957) Cognitive Dissonance Theory and the Jones (1991) model. With that in mind a measurement instrument was developed using the Personal Ethical Threshold (Comer and Vega, 2008). The results provide valuable data worth considering in the design of business curriculums.

ethics cognitive dissonance decision making models gender

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