American Journal of Educational Research
ISSN (Print): 2327-6126 ISSN (Online): 2327-6150 Website: http://www.sciepub.com/journal/education Editor-in-chief: Ratko Pavlović
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American Journal of Educational Research. 2014, 2(3), 123-134
DOI: 10.12691/education-2-3-2
Open AccessArticle

Crossing the Ethic – Non Ethic Border: A Cognitive Dissonance Theory Approach

Silvia López Paláu1, and Beatriz Rivera-Cruz1

1University of Puerto Rico, Rio Piedras Campus, Puerto Rico

Pub. Date: March 03, 2014

Cite this paper:
Silvia López Paláu and Beatriz Rivera-Cruz. Crossing the Ethic – Non Ethic Border: A Cognitive Dissonance Theory Approach. American Journal of Educational Research. 2014; 2(3):123-134. doi: 10.12691/education-2-3-2

Abstract

The main purpose of this study is to identify the importance of several variables in the ethical decision making process, propose a model that incorporates the Festinger (1957) Cognitive Dissonance Theory and the Jones (1991) model. With that in mind a measurement instrument was developed using the Personal Ethical Threshold (Comer and Vega, 2008). The results provide valuable data worth considering in the design of business curriculums.

Keywords:
ethics cognitive dissonance decision making models gender

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