Digital Technologies
ISSN (Print): ISSN Pending ISSN (Online): ISSN Pending Website: http://www.sciepub.com/journal/dt Editor-in-chief: Piter Vorobienko
Open Access
Journal Browser
Go
Digital Technologies. 2016, 2(1), 1-8
DOI: 10.12691/dt-2-1-1
Open AccessArticle

Evaluation of Two Major Online Travel Agencies of US Using TOPSIS Method

Morteza Soleymaninejad1, , Milad Shadifar2 and Ayoub Karimi3

1MA student in tourism management, university of Tehran

2MA graduated in geography and tourism planing, Islamic Azad university of Nour

3MA student in Ecotourism, Islamic Azad university of Nour

Pub. Date: January 19, 2016

Cite this paper:
Morteza Soleymaninejad, Milad Shadifar and Ayoub Karimi. Evaluation of Two Major Online Travel Agencies of US Using TOPSIS Method. Digital Technologies. 2016; 2(1):1-8. doi: 10.12691/dt-2-1-1

Abstract

Nowadays, online services for tourism are a necessity. Tourism companies need a standard website for providing online services if they don't want to fall behind their competitors. Having a website has become so important and crucial that during recent years, many travel agencies have been stablished that only work online and do not have physical address and do not use any of traditional methods. So this website should be based on a scientific and approved framework if company wants to be successful in this very competitive market. In this study, two major online agencies of US that are considered as each other's main competitors, are examined and analyzed using TOPSIS method and based 6 main criteria. And at the end, the results are presented and some suggestions are given that can help improve these websites.

Keywords:
website evaluation online travel agencies AHP TOPSIS tourism

Creative CommonsThis work is licensed under a Creative Commons Attribution 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

References:

[1]  Aladwania, A.M., &Palvia, P.C. (2002). Developing and validating an instrument for measuring user-perceived web quality. Information and Management, 39(6), 467-476.
 
[2]  Kheiri, J. (2010). Review of Success Rate and Impact of Livestock Removal Plan from Forest and Organizing Forest Dwellers of Mazandaran Province. In Regional Conference on Social Impact Assessment of Plans, Programs and Policies/ShahidBeheshti University, Tehran, Iran. ShahidBeheshti University.
 
[3]  Analytic hierarchy process. (2014, August 12). In Wikipedia, the Free Encyclopedia. Retrieved 11:14, January 1, 2015, from http://en.wikipedia.org/w/index.php?title=Analytic_hierarchy_process&oldid=620928150.
 
[4]  Barnes, S.J., &Vidgen, R.T. (2002). An integrative approach to the assessment of e-commerce quality. Journal of Electronic Commerce Research, 3(3), 114-127.
 
[5]  Kheiri, J. (2011). Necessity of Using Scientific Management for Development of Iran’s Tourism. In International Conference on Tourism Economics and Management, I.R.Iran International Conference Center, Tehran, Iran. Islamic Azad University Central Tehran Branch, Tehran, Iran.
 
[6]  Kheiri, J., Shohrat Zeinabad, R., & Tabatabaie, F. (2016). Evaluation of Tourism Investment Priorities in Zoroastrian Villages of Yazd Province, Iran. American Journal of Rural Development, 4(1), 1-9.
 
[7]  Buhalis, D. (2003). eTourism: Information technology for strategic tourism management. London, England: Pearson/Financial Times/Prentice Hall.
 
[8]  Kheiri, J. (2013). Assessment of Economic Impacts of Religious Tourism on Local Residents (Case Study: Imamzadeh Abdollah in Amol). In Regional Conference on Tourism, Geography and Sustainable Environment, Hamedan, Iran. CIVILICA.
 
[9]  Buhalis, D., & Law, R. (2008). Progress in information technology and tourism management: 20 years on and 10 years after the internet: The state of eTourism research. Tourism Management, 29(4), 609–623.
 
[10]  Chakraborty, D., Jaiswal, S.K., Misray, A., &Nanavati, A.A. (2005). Middleware architecture for evaluation and selection of 3rd-party Web services for service providers. ICWS ’05: Proceedings of the IEEE International Conference on Web Services, Washington DC: IEEE Computer Society, 647-654.
 
[11]  Kheiri, J. (2012). Analysis of Iran's Inbound Tourists' Motivations (Case Study: Foreign Tourists in Tehran). In Regional Conference on Sports Tourism Development and Management, Islamic Azad University Shahrood Branch, Semnan, Iran. Islamic Azad University Shahrood Branch, Semnan, Iran.
 
[12]  Clemons, E.K., Hann, I.H., &Hitt, L.M. (2002). Price dispersion and differentiation in online travel: An empirical investigation. Management Science, 48(4), 534-549.
 
[13]  Evans, J. R., & King, V. E. (1999). Business-to-business marketing and the world wide web: Planning, managing, and assessing websites. Industrial Marketing Management, 28(4), 343–358.
 
[14]  Expedia (website). (2014, December 25). In Wikipedia, The Free Encyclopedia. Retrieved 11:15, January 1, 2015, from http://en.wikipedia.org/w/index.php?title=Expedia_(website)&oldid=639612019.
 
[15]  Flavian, C., Guinalıu, M., &Gurrea, R. (2006). The role played by perceived usability, satisfaction and consumer trust on website loyalty. Information and Management, 43, 1-14.
 
[16]  Jang, S. C. (2004). The past, present, and future research of online information search. Journal of Travel & Tourism Marketing, 17(2/3), 41-47.
 
[17]  Kheiri, J. (2013). Assessment of Economic, Cultural and Environmental Impact of Beach Tourism in Mazandaran (Case Study: Coast City of Nur). In Regional Conference on Tourism, Geography and Sustainable Environment, Hamedan, Iran. CIVILICA.
 
[18]  Kheiri, J., & Nasihatkon, B. (2015). Evaluating the Effects of Social Media Usage on Tourist's Behavior based on Different Phases of Travel Process. SIT Journal of Management, 5(2), 17.
 
[19]  Jeong, M., Oh, H., &Gregoire, M. (2003). Conceptualizing web site quality and its consequences in the lodging industry. International Journal of Hospitality Management, 22(2), 161-175.
 
[20]  Jung, T.H., & Butler, R. (2000). Perceptions of Marketing Managers of the Effectiveness of the Internet in Tourism and Hospitality. Information Technology and Tourism, 3(3/4), 167-176.
 
[21]  Kim, S., &Stoel, L. (2004). Dimensional hierarchy of retail website quality. Information and Management, 41(5), 619-633.
 
[22]  Law, R., & Bai, B. (2006). Website development and evaluations in tourism: A retrospective analysis. In M. Hitz, M. Sigala, & J. Murphy (Eds.), Information and communication technologies in tourism, 1-12. NewYork: Springer-Wien.
 
[23]  Kheiri, J., Yazdanpanah, E., Soleymaninejad, M., &Sajjadi, Fatemeh, Taslimi, M. (2015). Ranking Five Star Hotels in Tehran Using CSR. International Journal of Information Science, 5(2), 30-41.
 
[24]  Law, R., & Hsu, C. H. C. (2006). Importance of hotel website dimensions and attributes: perceptions of online browsers and online purchasers. Journal of Hospitality & Tourism Research, 30(3), 295-312.
 
[25]  Law, R., Qi, S., &Buhalis, D. (2010). Progress in tourism management: A review of website evaluation in tourism research. Tourism Management, 31, 297-313.
 
[26]  Liu, C., & Arnett. K. (2000). Exploring the factors associated with Web site success in the context of electronic commerce. Information and Management, 38(1), 23-33.
 
[27]  Loiacono, E.T., Watson, R.T., & Goodhue, D.L. (2000). WebQual: A web site quality instrument. Presented at American Marketing Association: Winter Marketing Educators’ Conference.
 
[28]  Lu, M., &Yeung, W. L. (1998). A framework for effective commercial web application development. Internet Research: Electronic Networking Applications and Policy, 8(2), 166-173.
 
[29]  Parasuraman, A., Zeithaml, V.A., & Malhotra, A. (2005). E-SQual: A multiple-item scales for assessing electronic service quality. Journal of Service Research, 7(3), 213-233.
 
[30]  Priceline.com. (2014, December 28). In Wikipedia, The Free Encyclopedia. Retrieved 11:15, January 1, 2015, from http://en.wikipedia.org/w/index.php?title=Priceline.com&oldid=639927559.
 
[31]  Reichheld, F.F., Markey Jr, R.G., &Hopton, C. (2000). E-customer loyalty-applying the traditional rules of business for online success. European Business Journal, 12(4), 173-179.
 
[32]  Shchiglik, C., & Barnes, S.J. (2004). Evaluating airlines web sites: Method and application. Journal of Computer Information Systems, 44(3), 17-25.
 
[33]  Shen, H., Wei, J., & Zheng, L. (2009). An empirical study on the influential factors of travel agency websites quality based on the users’ perception. International Journal of Services Technology and Management, 12(2), 216-230.
 
[34]  Stern, J. (2002). Web metrics: Proven methods for measuring web site success. New York, NY: Wiley Publishing.
 
[35]  Stout, R. (1997). Web site stats: Tracking hits and analyzing traffic. Berkeley, CA: Osborne/McGraw-Hill.
 
[36]  TOPSIS. (2014, December 21). In Wikipedia, The Free Encyclopedia. Retrieved 11:10, January 1, 2015, from http://en.wikipedia.org/w/index.php?title=TOPSIS&oldid=639064332.
 
[37]  Williams, S. (1998). Tourism Geography. London, England: Routledge.
 
[38]  Wolfinbarger, M., & Gilly, M.C. (2003). Etailq: Dimensionalizing, measuring and predicting etail quality. Journal of Retailing, 79, 183-198.
 
[39]  Wolfinbarger, M., & Gilly, M.C. (2003). Comq: Dimensionalizing, Measuring and Predicting Quality of the E-tailing Experience. Journal of Retailing, 79, 183-198.
 
[40]  Yen, C.H., & Lu, H.P. (2008). Effects of e-service quality on loyalty intention: An empirical study in online auction. Managing Service Quality, 18(2), 127-146.
 
[41]  Yoo, B., &Donthu, N. (2001). Developing a scale to measure the perceived service quality of Internet shopping sites (SiteQual). Quarterly Journal of Electronic Commerce, 2(1), 31-47.
 
[42]  Zeithaml, V.A., Parasuraman, A., & Malhotra, A. (2002). Service quality delivery through website: A critical review of extant knowledge. Journal of the Academy of Marketing Science, 30(4), 362-375.