American Journal of Rural Development
ISSN (Print): 2333-4762 ISSN (Online): 2333-4770 Website: http://www.sciepub.com/journal/ajrd Editor-in-chief: Chi-Ming Lai
Open Access
Journal Browser
Go
American Journal of Rural Development. 2016, 4(3), 65-70
DOI: 10.12691/ajrd-4-3-2
Open AccessArticle

Value Chain Analysis of Processed Poultry Products (Egg and Meat) in Some Selected Areas of Bangladesh

Razia Khatun1, Shamim Ahmed1, Md. Amirul Hasan1, , Md. Saiful Islam1, A. S. M. Ashab Uddin1 and Mohammad Showkat Mahmud1

1Bangladesh Livestock Research Institute, Savar, Dhaka

Pub. Date: July 27, 2016

Cite this paper:
Razia Khatun, Shamim Ahmed, Md. Amirul Hasan, Md. Saiful Islam, A. S. M. Ashab Uddin and Mohammad Showkat Mahmud. Value Chain Analysis of Processed Poultry Products (Egg and Meat) in Some Selected Areas of Bangladesh. American Journal of Rural Development. 2016; 4(3):65-70. doi: 10.12691/ajrd-4-3-2

Abstract

Knowing the existing nature of processed poultry and poultry products marketing system, from producer to consumer via value chain were considered among two mega Districts Dhaka and Chittagong as a respondent. A total of 123 respondent from each districts in 8 different categories of stakeholders those were directly related to this business namely 10 broiler,10 layer farmers; 10 Chain shop; 20 Fast food shops; 15 Chinese restaurants; 20 normal Hotel; 15 wet market Buyer; 20 Consumer and 3 Poultry product processing industries. All actors were randomly selected towards collection of relevant information following pretested questionnaire. Simple statistical tools were applied for analysis of collected data. Surveyed data analysis clearly revealed that for achieving margin of profit, average value addition for farmers cases 13% and 16.5% respectively for meat/kg and eggs/no; for whole seller/Aratdar added extra value 5.09% and 0.28%; and for retailer 7% and 8% level and for whole seller to consumer’s added extra value near about 7% and 5.5% and for meat and egg finally processed poultry meat 30% and further processed meat 125% respectively. During value addition consideration each and every stake holder all production cost factor along with other management activities costing were considered before marketed to one stakeholder or to others. For item-wise of value added poultry meat and eggs were found in different number and names. Average 5-6 no. meat type and 3-4 no egg type for hotel for Chinese restaurant 17-18 no meat products and 8-9 no. egg products, for fast food shop cases 28-30 no. meat products and 6-8 egg products; for chain super market 40-45 no. meat products and 7-8 no. egg products;. The total value added was found higher in Hotel especially for meat cases. Production cost for open market was found only 6.5% whereas for structured or processed market tends to estimate 40.5% because of manages mental, transportation and publicity cost incurs involvement. To flourish or gear-up of processed or further processed poultry & poultry products business in our country profitably need to be set up a well-structured marketing system in replace of wet market. Ensuring available safe and quality poultry and poultry derived food products to meet consumers demand, value chain actors especially entrepreneur public private partnership initiative need to come forward to run processed or further processed business to a great extend.

Keywords:
value chain meat egg processed and further processed poultry products

Creative CommonsThis work is licensed under a Creative Commons Attribution 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

References:

[1]  Ahmed, S. (1988). Role of farming system research in identification of problems of poultry production. Paper read at Proceedins of the workshop oflivestock component of Farming system Research in Bangladesh, 21st December, at Dhaka, Bangladesh.
 
[2]  Boland. M. (2009). What is Value-added Agriculture? getting prepared/value added_agriculture/articles/index.cfm. http://www.agmrc.org/business_development/.
 
[3]  Begum,I. A., Buysse, J., Alam, M. J. and Van Huylenbroeck, G. (2010). Technical allocative and economic efficiency of commercial poultry farms in Bangladesh.World poultry science journal. Vol-66: 45-476.
 
[4]  CoilerMac, Milan, U.S.A.Cox, J F, J H Blackstone, and M S Spencer. (1995). APICS Dictionary (8th ed.). Falls Church, VA: American Production and Inventory Control Society.
 
[5]  Cowan, T. (2002). Value-Added Agricultural Enterprises in Rural Development Strategies.The US Congressional Research Service.Order Code RL31598, p. 42.
 
[6]  Haque, Q. M. E. (1992). Rural poultry in Bangladesh Economy. Paper read at 4th National Conference of Bangladesh Animal Husbandry Association, at Dhaka.
 
[7]  Ja’afar-Furo, M. R., Bello, K.and Sulaiman, A. (2011). Assessment of the prospects of value addition among small-scale rural enterprises in Nigeria: Evidence from North-eastern Adamawa State. Journal of Development and Agricultural Economics.Vol. 3(3), pp. 144-149.
 
[8]  Ja’afar-Furo, M. R. (2006/2007). Resource-use Efficiency and Constraints to Animal Traction Technology in Adamawa State, Nigeria. Ann. Borno. 23(24): 127-144.
 
[9]  K.Sarkar 2011. Value chain analysis of small and medium scale broiler farms in selected areas of Bangladesh. Proceedings of the 7th International poultry show and seminar. World’s Poultry Science Association, Bangladesh Branch, Dhaka, Bangladesh. pp.13-20.
 
[10]  Kocabasoglu, Canan, Carol Prahinski, and Robert, D Klassen. (2007). Linking forward and reverse supply chain investments: the role of business uncertainty. Journal of Operations Management no. 25:1141-1160.
 
[11]  Kohl’s, R.L. and Uhl, J.N. (1985).Marketing of Agricultural Product. Fifth ed..
 
[12]  Lambert, D. M. and Matha, C. C. (2000). Issues in supply chain management, Industrial Marketing management 29, pp 65-83.
 
[13]  Needed Ref: (Das et al. 2008). Shamsuddoha 2010aAhmed 1988, Haque 1992(Porter,1985Cowan (2002). J.J. Okelloetal. (2010)M. R. Ja’afar-Furoet al. (2011)World Bank (2008).
 
[14]  Okello, J. J., Gitonga Z., Mutune J., Okello, R. M., Afande, M. and Rich K. M. (2008). Value chain analysis of the Kenyan poultry industry: The case of Kiambu, Kilifi, Vihiga, and Nakuru Districts.Africa/Indonesia Team Working Paper 24 October 2010.
 
[15]  Porter, M. E. (1985).Competitive advantages. Free press.New Work.
 
[16]  Shamsuddoha, Mohammad. (2010a). A Sustainable Supply Chain Process Model for Bangladeshi Poultry Industry.InCurtin Business School (CBS) Doctoral Colloquium 2010. Bentley, Australia.
 
[17]  Silva, G (2002). Value Added Agriculture. Michigan State University Extension Eaton CountyLivestock products have highly distributed production systems located far from consumer markets and they are, highly perishable. Thus, they require highly efficient marketing and processing along their entire value chain-from production to consumption—to realize their best value.
 
[18]  Silva, G. (2002). Value Added Agriculture. Michigan State University Extension Eaton County.SEDF (2005) Identification of Agri business, Small and Medium Enterpreneurs. Poultry Sub-Sector Supply and Value Chain Analysis. South Asia Enterprise Development Facility in Bangladesh.
 
[19]  Sur M. and Zaman Z. U. (2008). High Value Agriculture in Bangladesh: An Assessment of Agro-business Opportunities and Constrains. Bangladesh Development series paper 21.
 
[20]  Van, Roekel, Kopicki, J., R., Broekmans, C. J. E. and Boselie, D. M. (2000). Building Agri supply chains: Isuues and guidelines, In A Guide to developing Agricultural markets and agro-enterprises., D. Giovannucci(ed) .World Bank,Washington D.C.
 
[21]  www.dhakasnob.com/resturants_dhakahtm (Accessed on 04/01/2016).
 
[22]  Woods, E. J. (2004). Supply –chain management: Understanding the concept and its implications in developing countries, In Agriproduct supply- chain management in developing countries, G.I Jhonson and P.J. (eds), ACIAR proceedings No. 119e.