American Journal of Rural Development
ISSN (Print): 2333-4762 ISSN (Online): 2333-4770 Website: http://www.sciepub.com/journal/ajrd Editor-in-chief: Chi-Ming Lai
Open Access
Journal Browser
Go
American Journal of Rural Development. 2016, 4(1), 1-9
DOI: 10.12691/ajrd-4-1-1
Open AccessCase Study

Evaluation of Tourism Investment Priorities in Zoroastrian Villages of Yazd Province, Iran

Jamal Kheiri1, , Ramtin Shohrat Zeinabad1 and Farhad Tabatabaie1

1Faculty of Management, University of Tehran, Tehran, Iran

Pub. Date: January 04, 2016

Cite this paper:
Jamal Kheiri, Ramtin Shohrat Zeinabad and Farhad Tabatabaie. Evaluation of Tourism Investment Priorities in Zoroastrian Villages of Yazd Province, Iran. American Journal of Rural Development. 2016; 4(1):1-9. doi: 10.12691/ajrd-4-1-1

Abstract

Rural tourism is a form of tourism that has received more attention in recent years. Investment in rural tourism can be useful for improving the lives of local community. Among provinces of Iran, Yazd has the potential for development of rural tourism because of its unique cultural and climatic features. In this study, 4 Zoroastrian villages including Rahat Abad, Cham, Mobarakeh and Mazrae Kalantar were studied from different aspects to be prioritized for tourism investment. This study is an applied research that used qualitative and quantitative data. First, through the study of literature and interviews with experts, the weight of the different criteria for investment in rural tourism was determined using AHP technique. Then local people were interviewed and Fuzzy TOPSIS technique was used to measure quantitative indicators. The results show that Mazrae Kalantar received the highest score (0.73) and was the best village for investment. Rahat Abad, Mobarakeh and Cham, respectively, have the next places for tourism investment priorities.

Keywords:
rural tourism investment AHP Fuzzy TOPSIS Yazd Iran

Creative CommonsThis work is licensed under a Creative Commons Attribution 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

References:

[1]  Rezavani, A. A. (2010). Geography and Tourism Industry. Tehran: Payame Noor.
 
[2]  Kazemi, M. (2010). Tourism Management. Tehran: Samt.
 
[3]  Zargham Boroujeni, Hamid. (2012). Tourism Development Planning. Tehran: Mahkameh.
 
[4]  Shakeri, A., Salimi, Fereydoun. (2006). “Factors Affecting Investment in Chabahar Free Zone and Prioritizing them Using the Mathematical Technique of AHP” Economic Research Letter, Vol. 6, pp. 95 and 130.
 
[5]  Pahlavani, Ali. (2008). “Prioritizing Investment Using Group Decision Making Hierarchical TOPSIS in Fuzzy Environment”, Journal of Technology Management, Volume 1, pp. 35 to 54.
 
[6]  Imani Khoshkhou, Mohammad Hossein; Ayobi Yazdi, Hami. (2010). “Factors Affecting Tourism Destination Brand Equity in the City of Yazd” Journal of Tourism Studies, No. 13, fall 1389, pages 113 to 138.
 
[7]  Badri, Ali; Yari Hesar, Aristotle. (2013). “The Selection of the Exceptional Areas Using Case Study Method: Kohgiluyeh and Boyer Ahmad” Geographical Research Bulletin, Vol. 24, pp. 44 to 55.
 
[8]  Government Information Center of the Islamic Republic of Iran. (Last modified December 16th 2014). http://www.dolat.ir/NSite/FullStory/News/?Serv=0&Id=250437.
 
[9]  Jamejam Online Press Institute. (The last review of December 15th 2014). http://www.jamejamonline.ir/newspreview/1690916315190022931.
 
[10]  Noori, G., Taghizadeh, Zahra. (2007). “Prioritizing Tourism Exceptional Areas for Investment and Local Development in Northwestern Part of Province of Kermanshah”. Tourism Management Studies, No. 22, pp. 70 and 100.
 
[11]  Soleymani Harooni, Khadija; Khosravipour, Bahman; Baradaran, M; Ghanian, Mansour. (2010). “The Attitude of the Citizens of Rural Tourism Areas toward of the Consequences of Rural Tourism,” Journal of Economic Studies and Agricultural Development, Vol. 2, No. 2, pp. 213 to 218.
 
[12]  Pourfaraj, A., Karami, M., Nekouie, Z, Taleb Bidokhti, Zahra. (2012). “Feasibility of Investment Opportunities in Tourism Industry (Case Study: Tarom Tourist Resort in Zanjan Province),” Journal of Industrial Management Studies, Ninth Year, No. 25, Summer 91, pages 181 to 206.
 
[13]  Karimi, F; Zahedi Keivan, M. (2011). “Determining the Indicator of Economic Investment in Proper Allocation Facilities to Tourism Industry in Conditions of Uncertainty,” Journal of Economic Studies and Policies, Vol. 19, No. 59, fall 2011, pages 151 to 174.
 
[14]  Ghanbari, Yousof. (2013). “Rural tourism, a new approach in the management of rural”. Peyke noor, 7th year, Title 3.
 
[15]  Nahidi, M; Azarkasb, Asghar; Motamednejad, J., Alimohammadiasl, Ibrahim. (2011). “Factors Affecting Investment in Aras and Prioritizing them based on Analytical Hierarchy Process (AHP)” Financial Engineering and Management Securities Journal, Issue 9, Winter 2011.
 
[16]  Makian, Seyyed Nezamo-Din; Naderi Bani, Mahmoud. (2003). “Studying Foreign Tourism in Yazd”. Journal of Economic Studies, Issue 62, fall and summer of 2003, pages 195 to 205.
 
[17]  Behboodi, Davood; Bastan, Frank. (2010). “Relationship between tourism and foreign direct investment in developing countries” Financial Engineering and Exchange Management Journal, Issue 9, winter 2010.
 
[18]  Ramesht, M. H.; Feizollahi, Maryam. (2013). “Prioritizing and Ranking Tourism Centers of Ebrahim Abad in Yazd”. Journal of Spatial Planning (Geography), No. 2, summer 2013.
 
[19]  Asheri, Emamali; Hosseinpoor, B., Mehdi Lou, T. (2010). “Determining Investment Prioritization in Ecotourism Areas of Uremia City.” Journal of Geography and Regional Planning, No. 1, spring and summer of 2010.
 
[20]  Kazemi, A.; Baik, M.; Hadian, Elham; Hakimi, Fatima. (2013). “Identification and Prioritization of Factors Affecting FDI Raising using TOPSIS Technique». Journal of Fiscal and Economic Policies, No. 4, Winter 2013.
 
[21]  Gee, Chuck Y. and Fayos Sola, Eduardo (2011), Tourism in Global Perspective, Translated by Ali Parsian and Mohammad Arabi, Tehran: Center of Cultural Studies. Seventh Edition.
 
[22]  Iran National Statistics Center. (2013). http://www.amar.org.ir/Default.aspx?tabid=1713.
 
[23]  Wikipedia Encyclopedia (December 12th 2014); The Article of Cham Village: http://fa.wikipedia.org
 
[24]  Wikipedia Encyclopedia (December 12th 2014); The Article Mobarakeh Village (Taft): http://fa.wikipedia.org
 
[25]  Parsa, Manny. “Cham, Tourism Target Village of Taft.” (April 9th 2013). Review December 12th 2014. http://isna.ir/fa/news/92012006159/%DA%86%D9%85%D8%B1%D9%88%D8%B3%D8%AA%D8%A7%DB%8C-%D9%87%D8%AF%D9%81-%DA%AF%D8%B1%D8%AF%D8%B4%DA%AF%D8%B1%DB%8C-%D8%AA%D9%81%D8%AA.
 
[26]  Website of Iran's Deserts. (December 12th 2014); The Article of Cham Temples, Taft: http://www.irandeserts.com.
 
[27]  Wikipedia Encyclopedia (December 10th 2014); The Article of Mobarakeh Village: http://fa.wikipedia.org.
 
[28]  Wikipedia Encyclopedia (December 11th 2014); The Article of Kalantar Farm's Cistern: http://fa.wikipedia.org
 
[29]  Blog of Iran and the World. (Reviewed in December 13th 2014). http://asiye2010.blogfa.com/post-104.aspx
 
[30]  Portal of Cultural Heritage, Handicrafts and Tourism Administration of Yazd Province. (Revision December 9th 2014). http://yazdcity.ir/SC.php?type=component_sections&id=31&t2=DT&sid=588.
 
[31]  Edgel, Darid, l. (1990), International Tourism Policy. Publisher: Ran No Strand, Rein Hard, USA.
 
[32]  Meredith, J.R. and Mantle, S.J. (2003) Project Management: A Managerial Approach, New York, John Wiley.
 
[33]  The World Tourism Organization. (2014). “Tourism Highlight Report».
 
[34]  Rahimi, D. Ranjbar, M. (Prioritization of Eco-tourism Attractions (The target villages of Charmahal O Bakhtiar province). Urban - Regional Studies and Research Journal. 4th, No 14, University of Isfahan, 2012.
 
[35]  Naderi, Ramezan. (2014). the evaluation of capabilities and effective factors on investment in the ecotourism areas inshirvan town by ahp method. Indian Journal of Fundamental and Applied Life Sciences. Vol 4, 2014.