American Journal of Information Systems
ISSN (Print): 2374-1953 ISSN (Online): 2374-1988 Website: Editor-in-chief: Sergii Kavun
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American Journal of Information Systems. 2015, 3(2), 37-39
DOI: 10.12691/ajis-3-2-2
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Doing Televised Rhetorical Analysis as a Means of Promoting University Awareness in a Target Market

Jim Schnell1,

1Department of Communication Studies, Ohio Dominican University, Columbus, Ohio

Pub. Date: November 05, 2015

Cite this paper:
Jim Schnell. Doing Televised Rhetorical Analysis as a Means of Promoting University Awareness in a Target Market. American Journal of Information Systems. 2015; 3(2):37-39. doi: 10.12691/ajis-3-2-2


This article will describe aspects of doing televised rhetorical analysis as they relate to the promotion of university awareness in a particular target market. Such considerations will include variables that most professors encounter in their efforts to address the “service” expectations of their employment and how these variables can be commensurate with significant public relations goals of the institution. How we address “service” expectations can differ markedly but the objectives of such efforts are fairly consistent.

rhetorical analysis mass media channels higher education

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